Meenu Kapoor is an expert research practitioner with a keen interest in brand strategy, consumer intelligence and cultural understanding. I have been in consumer research for about 16 years, in a career spanning 23 years. Understanding, decoding and predicting human behaviour is what really interests her and she enjoys applying her diverse learning to uncover consumer truths to help her clients connect better with their consumers and thereby grow their brands and their businesses. She has extensive experience in consumer, social and developmental research. Her motto is to help her partners become the best version of themselves; reach their highest potential.
She holds a number of educational qualifications including Bachelors in Pharmacy (with a First Class), Masters in Science. She also has two Diplomas in Computer Management and Visual Programming Technology. Along with these she also possesses a Post Graduate Diploma in Marketing Management. She believes her generalist disposition gives versatility and dynamism to her approach to the job at hand. Mentoring, managing and leading multi-country teams come as easy to her as working solo. She is equally comfortable with mining old data for new insights as well as casting a customised net for fresh insights.